Customer satisfaction is important to businesses and as an SME, customer service can be your source of growth and zero dollar marketing. The advantages of customer satisfaction are endless that is why you have to learn to deal with difficult customers. Continue reading “3 Easy Steps To Deal With Difficult Customers in Nigeria”
Many business leaders have used instinctive decision making to make great business decisions.
Steve Jobs, in 2010, predicted that the tablet would overtake the PC in sales, and went ahead to launch the iPad regardless of the statistics and naysayers.
This paid off big time for Apple.
In 2015, a Gartner Research showed that the iPad outsold the traditional PCs in millions.
Although Steve Job’s decision paid off, it isn’t exactly a win for gut business decision making as there’s the example of Motorola CEO, Gregory Brown.
In a Forbes article, Neil Patel, a well-known brand and marketing expert stated that “Nine out of ten startups will fail. This is a hard and bleak truth, but one that you’d do well to meditate on”.
If business statistics are that bleak in the U.S., imagine the picture in Nigeria, where infrastructure and institutional support are limited.
Consider this: 85% of people in Africa trust recommendations from people they know (Nielsen Trust In Global Advertising Report 2015).
If there’s anything you should believe, it’s data and this statistic from a reputable information company should convince you of the power of referrals to drive business growth.
But in case you’re still in doubt, let’s build a strong case to win you over.
Here are the facts of the case: