Category: Marketing

The Nigerian Small Business Marketing Guide (Part 5)

Have you been following our marketing guide for small Nigerian businesses?

Catch up on previous steps here.

Step 6. Create a marketing budget.

A marketing budget is critical to executing your marketing plan. Without allocating funds to your marketing activities, it is inevitable that you will either spend too little or spend too much and fail to meet your marketing goals.

There are two ways to create your marketing budget:

Continue reading “The Nigerian Small Business Marketing Guide (Part 5)”

The Nigerian Small Business Marketing Guide (Part 4)

The Nigerian Small Business Marketing Guide (Part 4)

Have you been following our marketing guide for small Nigerian businesses? Catch up on previous steps here.

Step 5. Create a marketing plan.

Have you ever tried to find a cockroach in a dark room? It’s quite difficult, isn’t it? That’s what trying to market a business successfully without a plan is like. With unplanned marketing, the potential for wasting resources is very high. Businesses have been known to fail because they did not figure out the right strategy for marketing before committing precious resources to it.

A good marketing plan is a simple explanation of your marketing strategy. It must include:

Continue reading “The Nigerian Small Business Marketing Guide (Part 4)”

The Nigerian Small Business Marketing Guide (Part 3)

The Nigerian Small Business Marketing Guide (Part 3)

Back on track after the necessary detour we took with the second part of our marketing guide for small Nigerian businesses, we’re picking up where we left off in the first part.

Step 4. Choose your marketing channel(s).

A marketing channel is extremely important because it influences your pricing strategy and establishes relationships between your business and your customers. Continue reading “The Nigerian Small Business Marketing Guide (Part 3)”

The Nigerian Small Business Marketing Guide (Part 2)

The Nigerian Small Business Marketing Guide (Part 2)

In the first part of our small business marketing guide for Nigerian entrepreneurs, we briefly mentioned the importance of having a unique selling proposition (USP) to help define your brand and guide your marketing efforts. Reactions to that first part have shown that a lot of Nigerian business owners don’t know what the point of a USP is or how to develop one. In this second part, we’re taking a necessary detour from the original direction of the guide to explain what a USP is and outline the steps for creating an honest and convincing proposition to attract customers.

Continue reading “The Nigerian Small Business Marketing Guide (Part 2)”

The Nigerian Small Business Marketing Guide (Part 1)

The Nigerian Small Business Marketing Guide (Part 1)

As a small business owner, you must come to terms with the reality that your low-budget traditional marketing efforts will probably never be enough to keep you profitable in the face of stiff competition from bigger businesses that can afford to spend far more on visibility.

How then can you attract and retain customers to sustain profitability in the tough Nigerian market? The steps in our Nigerian small business marketing guide will help you develop your own effective marketing methods.

Continue reading “The Nigerian Small Business Marketing Guide (Part 1)”