Customer satisfaction is important to businesses and as an SME, customer service can be your source of growth and zero dollar marketing. The advantages of customer satisfaction are endless that is why you have to learn to deal with difficult customers. Continue reading “3 Easy Steps To Deal With Difficult Customers in Nigeria”
Many business leaders have used instinctive decision making to make great business decisions.
Steve Jobs, in 2010, predicted that the tablet would overtake the PC in sales, and went ahead to launch the iPad regardless of the statistics and naysayers.
This paid off big time for Apple.
In 2015, a Gartner Research showed that the iPad outsold the traditional PCs in millions.
Although Steve Job’s decision paid off, it isn’t exactly a win for gut business decision making as there’s the example of Motorola CEO, Gregory Brown.
Businesses do not usually collapse in one day. It’s often a gradual process that can be stopped if you’re paying attention to the important things. And as the captain of your ship, it is your responsibility to watch for early indicators of failure so you can navigate around them and keep it afloat. These are signs that should set off warning bells and actions you can take to save your venture.
Yes, businesses lose consciousness. Operations fall into a lifeless routine, marketing becomes ineffective, customers trickle away and revenue dries up. It’s the beginning of the end, a prelude to the death of the business. And now that the recession is battering the Nigerian economy, businesses are slipping into a coma every day. Is yours still awake? If it doesn’t look alive, these steps will help you shake things up and give it a new lease on life.
Are we crazy to suggest that your business can grow in the middle of a recession, that it can do better than just survive? No, we’re not. Even now that times are hard, some businesses are thriving and there’s no magic involved. Many of such businesses are focused on these priorities:
1. The value proposition.
You’re not just selling a product or offering a service, you’re providing value. And at this time when people are holding on very tightly to their hard-earned money, you must convince potential customers that they truly need what you’re offering them. Not just that you’re offering a good deal but that your product or serv Continue reading “Three Priorities For Business Growth In 2017”