Customer satisfaction is important to businesses and as an SME, customer service can be your source of growth and zero dollar marketing. The advantages of customer satisfaction are endless that is why you have to learn to deal with difficult customers. Continue reading “3 Easy Steps To Deal With Difficult Customers in Nigeria”
Many business leaders have used instinctive decision making to make great business decisions.
Steve Jobs, in 2010, predicted that the tablet would overtake the PC in sales, and went ahead to launch the iPad regardless of the statistics and naysayers.
This paid off big time for Apple.
In 2015, a Gartner Research showed that the iPad outsold the traditional PCs in millions.
Although Steve Job’s decision paid off, it isn’t exactly a win for gut business decision making as there’s the example of Motorola CEO, Gregory Brown.
Many small business owners dread banks and have little to no relationship with bankers. They either see bankers as enemies, fraudsters, the group that does not want SME’s to be great or all of the above. The truth is while there is a lot of room for Bankers to improve their value proposition to SMEs, there is a lot SMEs can do to extract value from Nigerian Banks – especially in the area of funding. A Bank will not just release other customers’ money to you without some level of assurance of getting the money back. Before we move into the guidelines of getting banks to give you a loan. let’s see if you qualify for one.
In a Forbes article, Neil Patel, a well-known brand and marketing expert stated that “Nine out of ten startups will fail. This is a hard and bleak truth, but one that you’d do well to meditate on”.
If business statistics are that bleak in the U.S., imagine the picture in Nigeria, where infrastructure and institutional support are limited.