5 Strategic Tips To Help Your Business Thrive In Nigeria

5 Strategic Tips To Help Your Business Thrive In Nigeria

In a Forbes article, Neil Patel, a well-known brand and marketing expert stated that “Nine out of ten startups will fail. This is a hard and bleak truth, but one that you’d do well to meditate on”.

If business statistics are that bleak in the U.S., imagine the picture in Nigeria, where infrastructure and institutional support are limited.

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Five Things Your Employees Need You To Do Urgently

Five Things Your Employees Need You To Do Urgently

Your employees have needs beyond getting Workers’ Day off, perfunctory greetings and the occasional compliment, and meeting these needs is important not just to their welfare but also to the health of your business. Here are five things your staff need you to do for their good (and yours) now.

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More Things To Know Before You Jump Into Business

More Things To Know Before You Jump Into Business

Editor’s note: This is the second installment of The Plunge, our series for aspiring entrepreneurs. Read the preceding part here.

6. Don’t build a business around something you don’t like.

While the common expression ‘follow your heart’ might not be the best advice to give anyone, it’s always best if your heart is in your business. If your passion can be turned into a business, that’s probably what you should be doing. Things can get really hard, and oftentimes what keeps you going is your love for what you’re doing. If you don’t love it now, you will love it even less when it becomes stressful.

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The Plunge: Things To Know Before You Jump Into Business

The Plunge: Things To Know Before You Jump Into Business

Editor’s note: Welcome to The Plunge, our series for aspiring entrepreneurs. Over the next week, we will provide useful information that will help anyone intending to start a business in Nigeria avoid the dangers that come with starting out. Please, share this series with as many people as you can. Thank you.

For those who have dreamed of the freedom that could come with owning a business and pictured what it is like to build an organisation of their own, this is a reality checklist. We’re not trying

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Tap Into The Power of Referrals

Tap Into The Power of Referrals

Consider this: 85% of people in Africa trust recommendations from people they know (Nielsen Trust In Global Advertising Report 2015).

If there’s anything you should believe, it’s data and this statistic from a reputable information company should convince you of the power of referrals to drive business growth.

But in case you’re still in doubt, let’s build a strong case to win you over.

Here are the facts of the case:

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